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Premier
Designed from the ground up.
Swiss Sellita SW200
Dial Fully Designed by Magnus
Built individually
Sale!
Original price was: $400.00.$350.00Current price is: $350.00.
Sale!
Original price was: $1,125.00.$995.00Current price is: $995.00.
$795.00
WATCH FINDER
Find Your ÉCHELLE.
Discover the ÉCHELLE that best reflects your personality, design preferences, and lifestyle through a short guided assessment. At the end, you'll receive a personalized recommendation, configuration, and estimated build price.
Approximately 2–3 minutes • 15 questions • No right or wrong answers
ÉCHELLE HOROLOGER
CONFIGURATOR
Configure your watch by selecting a movement, materials, finishing, straps, and presentation options.
Estimated Price
$325
Movement
NH35
Japanese Automatic
Starting at $325
Sellita SW200-1
Swiss Automatic
Starting at $795
ETA 2824-2
Signature Swiss
Starting at $995
Case Size
36mm
Classic proportions
39mm
Modern everyday sizing
Case Material
Brushed Steel
Technical · Understated
Polished Steel
Refined · Dress Oriented
Titanium
Ultra Lightweight
+$95
Brass
Develops Natural Patina
+$65
Finish
Natural Finish
Raw Material Appearance
Gold PVD
Warm Gold Tone
+$35
Rose Gold PVD
Subtle Rose Hue
+$35
Black PVD
Stealth Inspired
+$35
Included Strap
Rubber Strap
Sport Focused
Steel Bracelet
Everyday Versatility
Sailcloth
Technical Fabric Construction
+$80
Shell Cordovan
Premium Equestrian Leather
+$180
Ostrich
Distinctive Texture
+$240
Stingray
Exceptional Durability
+$300
Additional Strap
No Additional Strap
Included Configuration
Rubber Strap
+$40
Steel Bracelet
+$40
Sailcloth
+$80
Shell Cordovan
+$180
Ostrich
+$240
Stingray
+$300
Presentation Box
Standard Box
Included
Premium Presentation Box
Elevated Unboxing Experience
+$80
Current Configuration
Movement
NH35
Size
36mm
Material
Brushed Steel
Finish
Natural Finish
Included Strap
Rubber Strap
Additional Strap
None
Box
Standard Box
Build ID
EH-0000
Estimated Price
$
325
Request Commission